How else do you convince 100+ people to permanently tattoo the name of a club on their bodies to pass the line? Or get twenty bartenders to wear a henna tattoo of a vodka brand on their wrists as part of their employment contract. We’re not all about tattoos, that was just one particular month. We call it the art of convincing – Selling yourself short is, for most bars and clubs, the reason for their downfall. For a venue to succeed, you need points of difference to hinge your marketing upon.
Marketing can cost you nothing if your product and the originality of it does the talking.
There was a time when putting a midget on the bar dressed as a banana would shock, we actually started this practice back in 2006, however the ‘FAIR GO MIDGETS SOCIETY of AUSTRALIA’ were quick to voice their disapproval… okay so they didn’t complain, but the point being you need to move with the times.
Cariell Vodka Monin Syrups Coca-Cola
Imagine Gin Cinzanno Biano Pure Energy
Seriously Vodka Belvedere Wybrowa Vodka
Sydney Cider Moet Hennessey Dom Perignon
BAR CONCEPTS / NEW DRINKS LIST
Here at MILKFED, we live for these projects. Call us the bar fad kings or the boys with daft ideas – which ever way you look at it – we learnt how to run before we could walk. Whether it be a new and outrageous drinks list or a new direction with your profile, we work with the best craft bartenders out there. GIVE US A HOLLA. We’ll give you a nip of what’s hip!
MATT GILES for more info.